Maintain and update web content and image files including writing unique content on CMS system for desktop and mobile.Key Accountabilities (How You'll Make an Impact) The Digital Marketing Manager will convert website analysis into compelling insights and actionable recommendations. The Digital Marketing Manager will be a self-starter with strategic and tactical capabilities and experience working with both creative and technology teams. The Digital Marketing Manager will develop and execute the strategy for all brands' email/ SMS marketing activities including designing and managing email marketing campaigns, and email personalization, testing, and measurement. The manager will also lead content strategy write/post copy for websites pages, recommend data-driven template and navigation updates leverage SEO and paid advertising and assist business content owners with information architect design and content strategy to maximize marketing effectiveness. With a customer-centric approach, this position will be responsible for developing and executing the CRM communication for loyalty launch. The Digital Marketing Manager will be responsible for executing website, mobile and email marketing strategies intended to drive engagement, traffic, and revenue for Wills Group Retail Marketing brands: fuel, convenience, and car wash. Want to join a company that puts its people first? The Wills Group is seeking a Manager of Web & Digital Marketing to join our team! Have you heard? The Wills Group is Great Place to Work Certified ! We're proud of this achievement and our people who make greatness happen.
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